U.S. President Joe Biden delivers a speech at the Royal Castle in Warsaw, Poland, March 26, 2022.

Today’s violent and complex world has drawn many historical analogies, particularly with the 1950s and the start of the Cold War. While the current geopolitical landscape does not feature two blocs in the Cold War sense, we can distinguish two families of countries or “worlds,” geographically, but above all politically and culturally.

Ukrainian President Volodymyr Zelenskyy listens to a question during a joint press conference with Turkish President Recep Tayyip Erdogan following their meeting in Istanbul, Turkey, July 8, 2023.

In an information landscape where social media-driven news cycles often burn out in a day, engaging with the public responsibly over months and years has become one of the most difficult challenges that governments face. Yet this is what Kyiv must do as it becomes clear that the war in Ukraine will continue for the foreseeable future.