
As the Chinese government has worked to raise its profile in the Middle East, it has sometimes struggled to promote Chinese culture in the region. Despite its emphasis on cultural engagement since then-President Hu Jintao called for China to increase its global soft power in 2007, Beijing has found it difficult even to eclipse its Asian rivals. A young Arab man or woman might buy Chinese-made goods or even study abroad at a Chinese university, but he or she would be more likely to watch a Japanese film or listen to a Korean pop song than to consume China’s cultural […]