What Chinese Soft Power in the Middle East Reveals About Beijing’s Ambitions

What Chinese Soft Power in the Middle East Reveals About Beijing’s Ambitions
Egyptian President Abdel-Fattah el-Sissi and Chinese President Xi Jinping shake hands with children at the Presidential Palace, Cairo, Egypt, Jan. 21, 2016 (Egyptian Presidency photo via AP).

As the Chinese government has worked to raise its profile in the Middle East, it has sometimes struggled to promote Chinese culture in the region. Despite its emphasis on cultural engagement since then-President Hu Jintao called for China to increase its global soft power in 2007, Beijing has found it difficult even to eclipse its Asian rivals. A young Arab man or woman might buy Chinese-made goods or even study abroad at a Chinese university, but he or she would be more likely to watch a Japanese film or listen to a Korean pop song than to consume China’s cultural […]

Keep reading for free right now!

Get instant access to the rest of this article as well as three free articles per month. You'll also receive our free email newsletter to stay up to date on all our coverage:

Or, Subscribe now to get full access.

Already a subscriber? Log in here .

What you’ll get with an All-Access subscription to World Politics Review:

A WPR subscription is like no other resource — it’s like having your own personal researcher and analyst for news and events around the globe. Subscribe now, and you’ll get:

  • Immediate and instant access to the full searchable library of 15,000+ articles
  • Daily articles with original analysis, written by leading topic experts, delivered to you every weekday
  • Weekly in-depth reports on important issues and countries
  • Daily links to must-read news, analysis, and opinion from top sources around the globe, curated by our keen-eyed team of editors
  • Your choice of weekly region-specific newsletters, delivered to your inbox.
  • Smartphone- and tablet-friendly website.
  • Completely ad-free reading.

And all of this is available to you when you subscribe today.

More World Politics Review