![Scholars on disinformation attempt to define it so they can counter it](https://www.worldpoliticsreview.com/wp-content/uploads/2022/11/misinformation-vs-disinformation-define-11182022-1.jpg?w=519&h=259&crop=1)
For nearly a decade now, an increasingly large chunk of government, academia and civil society has fought against media manipulation, which has been associated with and blamed for a wide range of social and societal ills. Yet the tide doesn’t appear to be turning. Why, given the attention being paid to the problem, is nothing working to counter it?