Part of what enabled Ukraine to win the public diplomacy war following Russia’s invasion was its obvious adherence to the Geneva Conventions in the face of an aggressive onslaught. But as the war dragged on and Russian atrocities piled up, Ukraine has taken other actions that risk chipping away at its hard-won moral high ground.
Over the past year, the implications of the war in Ukraine have been the subject of much analysis and debate. It has been a war between two armed forces, but also between two diametrically opposed systems of values. It has been an economic war and a war of competing narratives. But above all, it has been a war of contradictions.
In his State of the Nation address Tuesday, Russian President Vladimir Putin reiterated familiar themes of his propaganda narrative on the war in Ukraine, from protecting Russia from Western cultural “degeneration” to fighting “neo-Nazis” in Kyiv. But propaganda only works if audiences want to believe in what is being promoted.
