
Dubai’s Expo 2020, the international fair hosted in the United Arab Emirates, closed last month to rave reviews. The mega event, which was postponed due to the coronavirus pandemic but retained its official name for marketing and branding purposes, ran from October 2021 to March 2022. In that time, it recorded more than 24 million visitors from more than 190 countries, according to the fair’s official website, with hundreds of millions more visiting virtually. That traffic reflects Dubai’s status as an emerging global hub between the Middle East and Europe on one hand, and Asia—particularly South Asia, from where more than a third […]