U.S. President Joe Biden speaks about security assistance to Ukraine during a visit to the factory that manufactures Javelin anti-tank missiles, in Troy, Ala., May 3, 2022.

If there is one thing the U.S. does better and more of than any other country, it is spend money on defense. U.S. defense spending, currently over $800 billion, is greater than the next 10 countries combined. Somewhat paradoxically, however, the massive level of U.S. defense spending isn’t enough. How is that possible?

Ukrainian President Volodymyr Zelenskyy listens to a question during a joint press conference with Turkish President Recep Tayyip Erdogan following their meeting in Istanbul, Turkey, July 8, 2023.

In an information landscape where social media-driven news cycles often burn out in a day, engaging with the public responsibly over months and years has become one of the most difficult challenges that governments face. Yet this is what Kyiv must do as it becomes clear that the war in Ukraine will continue for the foreseeable future.