![Ecuadorian President Daniel Noboa and first lady Lavinia Valbonesi.](https://www.worldpoliticsreview.com/wp-content/uploads/2023/12/politics-latin-america-lavinia-valbonesi-12072023-1.jpg?w=519&h=259&crop=1)
Over the past decade, the rise of social media has indelibly changed politics in Latin America and made digital outreach, especially toward large swaths of the population under 30, critical to any successful campaign. That shift has brought about the rise of a new type of political figure in Latin America: the influencer spouse.