Translating K-Pop’s Success Into South Korean Soft Power

Translating K-Pop’s Success Into South Korean Soft Power
Members of the Korean K-pop group BTS attend a meeting during the 73rd session of the United Nations General Assembly, at U.N. headquarters, Sept. 24, 2018 (AP photo by Craig Ruttle).

When BTS performed its smash hit “Dynamite” for the first time at MTV’s Video Music Awards in August, the seven-member South Korean pop group was unable to fly to New York City for the ceremony due to the coronavirus pandemic. Instead, it intended to film its part of the show outdoors, to “show everyone the scenery in Seoul,” one of its vocalists, Jin, told Vogue. But summer rain got in the way of that plan, so it ended up recording its performance in front of giant green screens. Seven months later, still unable to visit the U.S., the group finally […]

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