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The Revolution Will Not Be Telecommed

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Andrew Sullivan featured this T-Mobile ad, which is basically the first commercial usage of a “spontaneous” flash mob (at least that I’ve seen). My first reaction to the ad’s conceit, “Life’s for Sharing,” was that what was being portrayed — and shared — wasn’t life, but a carefully contrived and planned commercial. Then it occurred to me that the flash mobs on which the ad is based are just as carefully contrived and planned as the ad itself. Given my reading habits lately, and my natural apocalyptic streak, the train of thought then led to the ways in which the […]

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