Spain Wants to Be Hollywood’s Go-To Film Location

Nadia Calvino, Spain’s minister for economic affairs and digital transformation, speaks at the presentation of the Spain Audiovisual Hub Plan, at the Cine Dore, in Madrid, Spain, March 24, 2021 (Europa Press photo via AP).
Nadia Calvino, Spain’s minister for economic affairs and digital transformation, speaks at the presentation of the Spain Audiovisual Hub Plan, at the Cine Dore, in Madrid, Spain, March 24, 2021 (Europa Press photo via AP).
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In early May, the government of Spain wined and dined 40 Hollywood executives during a week of conferences, meetings and visits as part of the country’s aim to become the audiovisual hub of Europe. (In the interests of transparency, I was the master of ceremonies for the first two days of conferences, which took place in Madrid.) Making it easier for U.S. filmmakers to shoot in Spain is good for business and jobs, but it is also a smart public diplomacy move. Rather than simply running a PR campaign to remind Hollywood of all the reasons why film productions should […]

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