BriefingAsia-Pacific

China’s Auto Boom Doesn’t Necessarily Mean Doom for U.S. Industry

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Impressively big smallness. That’s how Honda describes its new Honda Fit model, a “bite-sized wonder” the company is pushing to a U.S. car market suddenly hungry for fuel efficiency. The Fit is indeed a snazzy car, and features a customizable back seat that allows owners to alter the vehicle’s interior configuration on a whim. The most interesting aspect of the Fit, however, may be its nationality. Despite the Honda nametag, the Fit is half-Chinese. It is the product of a joint venture between Honda and China’s state-owned DongFeng Motors, and is also being marketed in Europe as the Honda Jazz. […]

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