According to a recent report from the Government Accountability Office, the dismal decline of America's public image is not a sufficient reason for the State Department to take public diplomacy as seriously as it deserves. Well, to be precise, the report, What, then, is it based on? "In the absence of systematic processes to understand the needs or level of satisfaction of policymakers . . . agencies [like State] generally rely on ad hoc feedback mechanisms, such as conversations with individual users and irregular e-mail submissions." In short: They're winging it. Someone in the cockpit at Foggy Bottom is navigating on a hunch. Obviously, this is no way for the world's great hyperpower to engage in global communication.
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