
In early May, the government of Spain wined and dined 40 Hollywood executives during a week of conferences, meetings and visits as part of the country’s aim to become the audiovisual hub of Europe. (In the interests of transparency, I was the master of ceremonies for the first two days of conferences, which took place in Madrid.) Making it easier for U.S. filmmakers to shoot in Spain is good for business and jobs, but it is also a smart public diplomacy move. Rather than simply running a PR campaign to remind Hollywood of all the reasons why film productions should […]