go to top

Under the Influence: Getting Strategic Communication Out of the Cave

Friday, Sept. 11, 2009

As adaptive and creative as the United States claims to be, one would think that, eight years after 9/11, the foreign policy establishment would have come up with a workable way to communicate its strategic message to the rest of the world. It hasn't. Call it the $10 billion bungle, because that's a reliable estimate of how much the U.S. has spent since 9/11 on the effort.

Bringing the dilemma to the fore is a scathing indictment issued by Chairman of the Joint Chiefs of Staff Adm. Michael Mullen in the latest issue of Joint Forces Quarterly. Mullen's broadside goes after the entire "strategic communication" community, known as "Strat Comm," taking practitioners to task for doing too much strategy and not enough communicating of the reality that is American foreign policy. ...

Want to Read the Rest?
Login or Subscribe Today.
Get unlimited access to must-read news, analysis and opinion from top experts. Subscribe to World Politics Review and you'll receive instant access to 9,000+ articles in the World Politics Review Library, along with new comprehensive analysis every weekday . . . written by leading topic experts.

YES, I want to subscribe now.