Africa’s M-PESA Money Transfer System Comes to Europe

M-PESA advertisement in a coffee shop in Kenya, June 30, 2012 (photo by Wikimedia user Raidarmax licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported license).
M-PESA advertisement in a coffee shop in Kenya, June 30, 2012 (photo by Wikimedia user Raidarmax licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported license).
SUBSCRIBE NOW
Free Newsletter

Last month the Kenyan-based mobile money transfer system M-PESA launched in Romania. In an email interview, Diane Mullenex, a partner at the law firm of Pinsent Masons, discussed the expansion of M-PESA outside of Africa. WPR: Why did M-PESA choose Romania as its first European country of operations? Diane Mullenex: M-PESA’s success in Kenya was primarily due to several factors, including the existence of a mostly “unbanked” population, a high penetration rate of mobile phones and a non-competitive market. Naturally, when it decided to expand its M-PESA service, Vodafone searched for countries presenting the same characteristics. After India in 2013, […]

TO READ MORE

Enter your email to get instant access to this article and to receive our free email newsletter:

Or, Subscribe now to get full access.

Already a subscriber? Log in here .

What you’ll get with an All-Access subscription to World Politics Review:

A WPR subscription is like no other resource — it’s like having your own personal researcher and analyst for news and events around the globe. Become a member now, and you’ll get:

  • Immediate and instant access to the full searchable library of 15,000+ articles
  • Daily articles with original analysis, written by leading topic experts, delivered to you every weekday
  • Daily links to must-read news, analysis, and opinion from top sources around the globe, curated by our keen-eyed team of editors
  • Weekly in-depth reports, including features on important countries and issues.
  • Your choice of weekly region-specific newsletters, delivered to your inbox.
  • Smartphone- and tablet-friendly website.

And all of this is available to you — right now for just $1 for the first 3 months.

More World Politics Review